Privacy Policy

1. Who We Are

Cameron MedCo, operated by the Wheelchair Sports Foundation, is a registered charity in England and Wales and a company limited by guarantee. Our mission is to provide high-quality medical supplies and equipment that support mobility and healthcare needs for individuals across the U.S. and beyond. As part of our commitment to transparency and compliance with privacy regulations, this policy aims to explain how we handle your personal data.

2. What Personal Data We Collect and Why

We collect personal data to provide efficient service, fulfill orders, and communicate effectively. The types of personal information we collect include, but are not limited to:

• Contact Information: Name, address, email, phone number, and other relevant details to process orders and provide customer support.
• Financial Information: Payment details for processing transactions, such as credit card numbers and billing addresses.
• Sensitive Personal Data: In some instances, especially concerning medical or accessibility needs, we may collect health-related data to provide appropriate products and services.
• Usage Data: Information about how you use our website, including cookies, IP addresses, and online identifiers, is collected to improve website performance and provide personalized experiences.

Our collection of this data ensures that we can:

• Process and fulfill your orders efficiently.
• Provide customer support and respond to inquiries.
• Send you updates on new products, promotions, or policy changes.
• Customize and enhance your user experience through personalized content.

3. Purpose of Data Collection

Cameron MedCo collects and processes your personal data for the following purposes:

• Product and Service Delivery: To fulfill orders, arrange deliveries, and manage customer relationships.
• Customer Communication: To inform you of your order status, respond to queries, and provide essential updates.
• Marketing and Promotions: To notify you of special offers, promotions, and new products (with your consent).
• Legal Compliance: To comply with legal obligations, such as tax regulations, billing, and record retention.

4. Embedded Content From Other Websites

Our website may include embedded content (such as videos, images, or articles) from third-party websites. This content behaves as though you have visited the third-party website directly. These websites may collect your personal data, use cookies, and monitor your interactions with the embedded content. Please review the privacy policies of these external websites for more information on their data practices.

5. Why We Hold and Process Personal Data

We collect and process your personal data to:

• Provide our services: Ensuring you receive the requested products and services.
• Improve customer service: Understanding your preferences allows us to tailor our products and services better.
• Marketing and communications: Sending you relevant information based on your preferences and consent.
• Legal compliance: We are required to collect and retain specific data, such as transaction records, for legal purposes, such as tax compliance.

6. Legal Bases for Processing Your Data

Cameron MedCo relies on the following legal grounds when processing your data:

a) Consent

Wherever law requires, we will request your explicit consent to process your data for specific purposes, such as receiving marketing communications. You can withdraw your consent at any time.

b) Legitimate Interest

In some cases, we process your personal data based on our legitimate interests. These include improving customer service, managing orders, and conducting market research. When relying on legitimate interest, we ensure your privacy rights are respected and protected.

c) Legal Compliance

We process your data when it is necessary to comply with legal obligations, such as regulatory requirements and financial record-keeping.

d) Public Interest

We may process your data where necessary for reasons of public interest, such as for charity or fundraising activities.

7. Marketing Communications

If you have provided explicit consent, we will send you personalized marketing communications. This includes promotional emails, newsletters, and product updates tailored to your preferences. Your consent for receiving marketing communications is valid for 36 months, after which we will request a renewal of your preferences. You can unsubscribe or adjust your communication preferences anytime by contacting us or using the “unsubscribe” link in our marketing emails.

8. Other Circumstances for Marketing Communications

You may also receive marketing information in the following situations:

• Legitimate Interest: We may send marketing messages to existing customers if it is in our legitimate interest to promote relevant products and services.
• Soft Opt-In: If you have previously purchased from us or shown interest in our products, we may send marketing communications under the “soft opt-in” rule unless you choose to opt-out.

9. How and When We Collect Information

We collect information about you in several ways:

• Directly from you: When you order, create an account, or contact us.
• Indirectly: Through third-party referrals or when you engage with us on external platforms.
• Social Media: When you interact with us on social media platforms, such as Facebook, Twitter, WhatsApp, Instagram, and LinkedIn. Each of these platforms has its privacy policy:
  
  
  • Facebook Privacy Policy
  • Twitter Privacy Policy
  • WhatsApp Privacy Policy
  • Instagram Privacy Policy
  • LinkedIn Privacy Policy

In addition, we use cookies and Google Analytics to track website usage, optimize performance, and deliver tailored experiences. For more details, please review our Cookie Policy.

10. What Personal Information We Collect

We may collect the following types of personal information:

• Basic Information: Your name, contact details, and shipping address.
• Financial Data: Payment information for processing transactions.
• Sensitive Personal Data: Health information or special needs data related to medical or mobility product purchases.

11. How We Use Your Personal Data

We use your personal data for a range of purposes, including:

• Order fulfillment and delivery: Ensuring the accurate delivery of products.
• Customer support: Providing technical assistance, handling inquiries, and resolving complaints.
• Market research: Conducting surveys or studies to improve our services.
• Legal purposes: Complying with financial and regulatory requirements.

12. Sharing Your Personal Data

Cameron MedCo will not sell your personal data to third parties. We only share your personal information in specific instances:

• Trusted suppliers: To fulfill your order or provide services.
• Social media platforms: If you engage with us via these channels.
• Current and former employees: As needed for operational tasks.
• Legal obligations: To comply with regulatory authorities or fulfill legal requirements.

13. Data Retention and Security

We retain your personal data only for as long as necessary for the purposes it was collected. For example, we will keep transaction records for at least seven years to comply with HMRC rules on donations subject to gift aid. We will securely delete or anonymize your data when we no longer need it.

If you opt out of receiving marketing materials, we will retain your contact details and preferences to ensure compliance with your request.

14. Your Rights Regarding Your Data

You have several rights under data protection laws, including:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request corrections to inaccurate or incomplete data.
• Deletion: Ask us to delete your personal data where it is no longer needed.
• Restriction: Limit the ways we process your data.
• Data portability: You can request that your personal data be provided in a structured, commonly used, and machine-readable format.
• Objection: Object to the processing of your data for direct marketing purposes.

To exercise your rights, please contact us at [email protected].

15. Changes to This Privacy Policy

Cameron MedCo may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or service offerings. Any changes will be posted on our website, and we encourage you to review the policy periodically.